27-29 OCT 2025
Madinat Jumeirah, Dubai
The Sustainable Hospitality Challenge (SHC) is a Hotelschool The Hague initiative that aims to enhance the evolution of sustainable hospitality, foster innovation driven by the leaders of tomorrow, and nurture talent on a global scale by bringing them close to industry organisations who want to reimagine the future of hospitality.
Each year, students from +100 top universities worldwide, covering diverse industries, present investible products ready for market integration. The platform aims to promote, create, and stimulate investments in these sustainable solutions. The Challenge is embraced by CEOs across the biggest hotel chains as well as top universities and leading sustainable and tourism organisations such as WTTC, UN Tourism and the World Sustainable Hospitality Alliance.
This year, SHC's semi-final events were held across Europe, Asia and the Americas hosted by renowned institutions in each region.
The finalist teams joining us at FHS World include:
Jury for 2024 SHC Finals
Cornell University
Dusit Thani College
Politecnico di Milano
University of the West Indies Mona Campus
University of West London
VinUniversity
Thomas More University of Applied Sciences, Artesis Plantijn University of Applied Sciences Antwerp, University of Leuven