Brought to you by The Bench
At FHS World, countries and destinations can have a powerful platform to position their markets on the global hospitality investment stage.
Through country pavilions, governments and destination partners can highlight upcoming developments, promote investment-ready opportunities, and connect directly with investors, developers, and operators looking to shape the future of tourism and hospitality.
Country Pavilion at FHS World 2026
The UAE Pavilion, represented by Visit UAE and the UAE Ministry of Economy & Tourism, will spotlight major upcoming hospitality and tourism initiatives from across the UAE’s seven emirates.
Connect with senior representatives from the Ministry and key industry stakeholders to explore investment, partnership, and development opportunities shaping the future of the UAE’s tourism and hospitality sector - all at the UAE Pavilion at FHS World.
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Why Countries Partner with FHS World
Past country pavilions have delivered tangible outcomes, from Sri Lanka generating an estimated USD 5–10 million in business opportunities and engaging over 41 potential partners, to the Maldives securing strategic hospitality partnerships for major tourism development projects.
Past Country Pavilions at FHS World
Albania
Cyprus
Egypt
Greece
Italy
Maldives
Morocco
Philippines
Saudi Arabia
Sri Lanka
United Arab Emirates