Rola Fayyad is the founder & CEO of ViaVii, with over a decade of commercial management experience in the travel industry. The company, ViaVii, is an AI powered platform that connects people with unique and authentic experiences led by locals and passionate people. Rola naturally fell into leadership roles as she previously co-founded MICEit, which is an event-booking engine for the Middle East and North Africa (MENA) region.

Furthermore, she was a founding member for Girls in Tech – Jordan Chapter, which focuses on empowering, engaging and educating women in the technology sector. Rola is also a fellow with Open Hands Fellowship & IVLP US State program.