Sam George is an experienced leader in digital strategy, digital marketing, and consulting, collaborating with a range of traditional, creative and data-driven brands across the US and Asia. Currently serving as the COO of Kotozna, Sam is leading the proposition design and commercialization of AI-powered solutions in the hospitality industry and is utilizing his go-to-market consulting and industry experience at Agoda to scale Kotozna's flagship digital concierge product domestically in Japan as well as enter new markets in Saudi Arabia and elsewhere globally. He has an MBA from Cambridge, UK and has a strong belief in Kotozna's mission to bridge communication barriers and build a more interconnected world.