Profile

Hala Matar Choufany

President, Middle East & Africa
HVS

Hala Matar Choufany is the President for HVS -Middle East & Africa -the only global consulting company focused solely on the hospitality industry. Hala is recognized as one of the most experienced and influential leaders in the hospitality industry, notably in the Middle East and Africa region. Hala has advised on more than 5,000 hospitality and mixed-use projects in the last 20 years across Europe, the Middle East, Africa and Asia in areas such as Valuations, Acquisitions, Asset Management, Strategic investments and development, Contract Negotiations, and general Real Estate Strategic Advisory. Hala has authored more than 60 publications and speaks frequently at investment and hospitality related conferences on a range of topics including asset valuation, investments, management issues and women leadership. In addition to being a Board Member of HVS Global, Hala is regularly invited to Boards as a subject matter expert in the industry and frequently invited to discuss hotel and tourism trends on major news channel including Alarabiya, Bloomberg, Abu Dhabi TV, Forbes, Breaking Travel News and CNN.