Profile

Piergiorgio Schirru

Executive Vice President
Blastness

Piergiorgio Schirru is the Executive Vice President of Blastness, a leading Italian Travel Tech company focused in increasing direct bookings and hotel revenues. In his role, Piergiorgio is responsible for all aspects of Blastness' operations and leads the company's research and development projects, with an emphasis on the evolution of its software and platform solutions. With a degree in Economics, a Master's in Big Data, and an MBA, Piergiorgio's professional journey includes extensive experience in Airline Revenue Management acquired during his tenure at Alitalia/Skyteam. Over the past 20 years, he has cultivated extensive knowledge of the hospitality industry, with a focus on boosting revenue and direct bookings. He is skilled in developing automated processes to collect data, analyse them, and transform them into actionable strategies. Piergiorgio is a technology enthusiast, an avid user of Excel and PowerBI, and a strong advocate of Artificial Intelligence and data-driven solutions. He also shares his expertise and enthusiasm as a Professor of Revenue Management and Digital Marketing at the prestigious Luiss Business School. Recognized as one of Italy's foremost experts in revenue management, he demonstrates an exceptional aptitude for leveraging new technologies and converting them into pioneering business solutions.