Profile

Siegfried Nierhaus

Vice President/Head of Development Middle East, India, Africa
H World International

Siegfried Nierhaus is a well-respected name in the Middle Eastern hospitality industry, known for his passion and dedication towards his work and team. Born and raised in a family of restaurateurs and hoteliers in Germany and Austria, Siegfried inherited the love for hospitality from his family and has entertained guests at his family business since the age of 4. His more then 30-year career in the industry has been dominated by 15 years spent in France and 16 years based in Dubai with responsibilities throughout the Middle East, India, Asia, and Africa. In the Middle East, Siegfried has held strategic and leading operational positions, and board of director positions while working for different international hotel operators, hotel owners, and hospitality consultants. He is the only German in the hospitality industry who has beenrecognised as one of the Top 50 hoteliers in the Middle East since 2011. Siegfried holds the position of Vice President and Head of Business Development for H World International covering the Middle East, India, and Africa (MEIA) region with over 32 hotels, 8344 keys to date. With a strategic vision and a passion for delivering exceptional guest experiences, Siegfried has led numerous high-profile projects, enhanced operational excellence and driven business growth across diverse markets. Siegfried’s deep understanding of the unique cultural and business dynamic within the MEIA region, has positioned him as a key influencer in the hospitality sector and inspire and empower teams to achieve new heights of success, fostering a culture of collaboration and excellence throughout the organisation. Siegfried’s motto is to empower his team by fostering an inclusive and collaborative environment where every voice is valued by encouraging open communication, providing opportunities for continuous learning and professional development with skills needed to succeed in a fast-paced industry. He promotes a culture of accountability and trust, empowering the team to take ownership of their roles and make decisions that drive the business forward. The leadership style is rooted in mentorship, actively guiding and inspiring his team to reach their full potential.