Profile

Nada Serhir

Tourism Investment Maketing Department Head
The Moroccan Agency for Tourism Development (SMIT)

Leading the effort to showcase tourism investment prospects in the Kingdom of Morocco, Nada Serhir spearheads the development and execution of the company's marketing and promotional strategy. Prior to her role at SMIT, Nada served in a prominent multinational company headquartered in Paris overseeing the marketing and communication strategies of the Group. Nada Serhir holds a DESA (Diplome des Etudes Superieures Approfondies) Degree from the Faculty of Education Sciences in Rabat, Morocco. With her extensive background and expertise, she brings a wealth of knowledge to her current position, driving initiatives to enhance the allure of Morocco as a prime destination for tourism investment.