27-29 OCT 2025
Madinat Jumeirah, Dubai
Profile
George Azar
Chairman & CEO
Sotheby's International Realty
George Azar is the Chairman & CEO of United Kingdom Sotheby's International Realty, Dubai Sotheby's International Realty and Saudi Arabia Sotheby's International Realty. George started his career as a Financial Consultant at Merrill Lynch Pierce Fenner & Smith (Middle East) where he expanded the company's clientele and created numerous opportunities. In 1995, he joined the Swiss Bank Corporation as Agent - Middle East and excelled in servicing and advising clients on various investment strategies. In 1998, George was appointed as a General Manager by Banque SCS Alliance Groupe (Beirut) where he systematised the marketing and business development in the Middle East until 2001. In September of the same year, Union Bancaire Privée appointed him as Director of its Dubai Representative Office and, following a series of successful initiatives, as Managing Director in 2004. Two years later, George launched UBP Qatar LLC and led the company as its Chief Executive Officer. He furthered his ventures by serving Dubai Sotheby's International Realty as Chairman & CEO since 2013, acquired the Saudi Arabia business in 2015, and the United Kingdom business in 2023. George strongly believes in the positive side of things. This leadership perspective yields to his success as one of the top-notch entrepreneurs who played a key role in elevating the status of Dubai on the global level.
See George Azar speak in the following sessions:
Wednesday 02 October