Profile

Katerina Argyrou

Partner, Real Estate, Hospitality and Leisure
PwC

Katerina is a Partner in PwC’s Deals service line, specializing in Real Estate, Hospitality, and Leisure. She brings over 18 years of industry experience, gained in consulting firms and international hotel operators. Since 2006, Katerina has been based in the region, contributing to real estate projects throughout the Middle East and Africa. Her expertise spans mega real estate developments and all phases of the project development lifecycle, from strategy formulation and business planning to design project management and operational implementation. Katerina's skills include strategy development, product mix optimization, business planning, development management, operating model design, hospitality management oversight, and guest experience.