Profile

Gwen Wunderlich

CEO & Founder
WKC Global

As CEO of WKC Global, Gwen Wunderlich is undoubtedly a powerhouse in the public relations, communications and branding industry. With over 26 years of experience and a proven track record of working with prestigious, high-profile clients in the fashion, entertainment, beauty, luxury, wellness, and lifestyle sectors, her reputation as a maverick is well-earned. Combining visionary thinking, innovative strategies, and an unparalleled work ethic, Gwen excels at leveraging her extensive network of connections and prescient understanding of cultural trends to deliver creative, strategically driven solutions for her clients. Her unique mix of imagination and intuition, and her ability to tap into the ebb and flow of popular culture, are key elements in her understanding of the cultural zeitgeist, which enables her to impact her clients and shape their stories and brand narratives. Her client list is a testament to her professional expertise and supreme versatility, ranging from top scientists and wellness renegades, to popular fashion designers, Grammy Award-winning celebrities, hospitality venues, government entities and high-powered executives. Her brand work includes representation and partnerships with some of the world’s leading companies and influential change-makers such as Bal Harbour Shops, Triller, Netflix, Maserati, Charlotte's Web, Procter & Gamble, Naja Lingerie, Hyatt Hotels, Besame Cosmetics, New Chapter, Sundance, Farmbox Direct, Liteboxer, Mastercard, Basma Beauty, Alicia Keys, Neil Degrasse Tyson, Swizz Beatz and The Royal Commission of AlUla. Recently, she expanded her agency's presence in the Middle East by opening a WKC Global communications office in Riyadh, Saudi Arabia, solidifying her progressive, forward-thinking approach to the PR and communications industry. In Saudi Arabia, she has executed and collaborated on projects such as the Women to Women event with Alicia Keys, Saudi Bronx for the AlUla Camel Cup, AlUla on Wheels with Swizz Beatz, The Khaybar Volcano Camp and more. Gwen’s deep understanding of the media landscape, and mastery of experiential programming, has led to standout global campaigns and client placements in top print, digital, and broadcast outlets, resulting in monumental success for her clients. As a creative mind that continually focuses on the future, Gwen and WKC Global successfully launched the first ever, female-founded, AI-assisted platform called “PR For All” which enables entrepreneurs, small businesses and start-ups to effectively create cost-effective compelling brand narratives, thereby revolutionizing the PR landscape. Additionally, in 2021, WKC Global was the first female-led PR agency to accept cryptocurrency as payment for services. As the co-creator of The Enternship, a charitable initiative aimed at helping women re-enter the workforce and rebrand themselves by leveraging the power of PR and social media, Gwen has helped countless women since 2014. The program, which has been hailed as pioneering an entire “re-entry” movement, has received widespread recognition, with over three billion media impressions including CNN, FOX Business, Time, The Glossy, Forbes, Inc, NY Post, CNBC, The London Free Press, and Money. Even famed Hollywood director Nancy Meyers, creator of the movie The Intern, tweeted out about The Enternship. Gwen started her career in public relations in 2001, when the corporate male dominated PR world was prevalent on Madison Ave. She was part of a tiny group of relentless female, small business owners who challenged the status quo in New York City by opening boutique-style, “pop-culture driven” PR agencies. Her early client roster included MTV, Coca Cola, Dwell, Absolut Vodka, Camp Beverly Hills, Roc-A-Fella Records and more. In demand as a speaker and authority on public relations, communications and branding, Gwen has spoken at The Women’s Conference in Boston and Texas, at Florida International University, the Fashion Institute of Technology, and Bergdorf Goodman. Recently, she was a cast member on Season Five of MTV’s hit series Siesta Key. Gwen is also the co-creator and co-host of “The Pretty Electric” podcast. She has been profiled in numerous media articles and interviews highlighting her achievements and contributions, including PR Week, Yahoo Finance, Ad Age, Arab News, Entrepreneur, Medium, and The Observer, and is a graduate of the Harvard Business School Executive Program. She resides in Miami with a home in New York City.