Profile

Adeline Phua

Managing Director, Lyf, & Vice President of Business Development
The Ascott Limited

Adeline Phua is Managing lyf Partner at The Ascott Limited (Ascott). She also helms a dual role as Vice President for Business Development at Ascott. In her role as Managing lyf Partner, Adeline champions the development and growth of the lyf (pronounced ‘life’) brand, an experience-led social living concept designed for the next-generation traveller to ‘live your freedom’. As overall guardian of the brand, Adeline leads the strategic growth of the lyf brand globally. She spearheads brand development and management, collaborations and partnerships for lyf, and drives commercial and operational excellence of the properties.