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In branded residences, the biggest tension often sits between control, standards and exit. At FHS World 2026, Elias Hayek, Shareholder & Co-Chair, Middle East and European Hospitality Group, Greenberg Traurig, joined us to discuss his session “Terms, Tensions, and Trade-offs” and the key challenges shaping branded residential development. Elias shared how brands look to protect long-term standards and maintain a relationship with owners’ associations, while developers often seek to monetise and exit once the residential product is sold. It is a critical conversation for anyone involved in branded residences, mixed-use development and hospitality investment.
Hospitality growth often starts in markets others are only beginning to notice. At FHS World 2026, we sat down with Ayman Ezzeddine, Senior Director of Development, Radisson Hotel Group, to discuss Radisson’s regional expansion, from Egypt and Saudi Arabia’s secondary cities to emerging opportunities in Iraq, Syria and Libya. Ayman also shared why FHS continues to be an important platform for reconnecting with the industry, exploring new markets and building long-term partnerships.
Investment in Madinah is moving beyond traditional demand drivers. At FHS World 2026, Michelle Turney of The Bench sat down with Awad Bajsair, Investment Manager, Knowledge Economic City, to discuss the investment outlook for Madinah and how Knowledge Economic City is helping shape the city’s next phase of growth. The conversation explored how new residential, hospitality, retail and mixed-use developments are creating fresh demand beyond religious tourism, while strengthening Madinah’s appeal as a place to live, invest and do business.
Dimitris Mankis shares his excitement about FHS World 2026 and how the market is showing signs of recovery and resilience.
Team MERED sat down with us to share why the UAE market has continued to show strong resilience despite recent uncertainty. They explain that rather than MERED adapting to the situation, the market itself has adjusted, with projects now moving forward after an initial pause.
In this interview at FHS World, Barry Lansburg, a branded residential development specialist with 25+ years of experience working with developers and brands globally, shared insights into how alignment between brands, developers and purchasers shapes successful projects. The discussion explored his approach to resolving conflicting interests before they escalate, the realities around disclosure and transparency in branded residences agreements, and whether bargaining power is shifting as developers and buyers mature in this space.
In this interview at FHS World, Mariam, Relationship Manager at QIB UK, shared insights into how the bank bridges Middle Eastern capital with UK real estate and hospitality investments. The discussion explored the shift in investor appetite from residential to commercial assets amid rising UK tourism, how QIB UK structures Sharia-compliant financing for large-scale projects through syndication with Islamic banks, and where outbound GCC investment is heading as focus moves from residential to commercial opportunities.
David Keen, CEO and Founder of QUO Global, discusses how the hospitality industry is evolving at a rapid pace, with the Middle East leading this transformation.
In this interview at FHS World, Govind Mundra, Head of Development – Middle East & Africa at Wyndham Hotels & Resorts, shared insights into the group’s approach to branded residences across the region. The discussion explored how Wyndham leverages its global scale to build a distinct identity in the branded residences space, common misconceptions developers face when entering the sector, and where the strongest pipeline opportunities are emerging in MEA.